ADER Error X ZARA #BeGenerationAZ

New York

---

December 06, 2021

ADER Error History

ADER Error is born in 2014 and bred in Seoul, South Korea, the brand is a unisex brand designed . ADER Error have a particular signification; the first part of the name is an acronym: A standing for aesthetic, D for drawing and the ER is added to create a verb that means “people who draw on aesthetics”.

ADER Error was launched in December 2014 by a team from diverse fields who gathered to make something creative and fun.An anonymous passionate and talented group of people worked in different fields gathered to create ADER Error, a brand that aims to spread art and culture through fashion.

The first collaborative 'AZ collection' with Zara on ZARA Online and Offline channel is out today December 6th.

Ader Error X Zara

AZ collection, the first collaborative project with Zara that defines a new generation. Global fashion brand Zara’s a very first collaborative collection in Korea with Ader Error captures the lives of youth in search of their persona.

The 'Be Generation AZ' Campaign video featuring a generation of infinite possibilities who pursue freedom and ideals across the borders of the virtual and real worlds.

The customers can from now discover the products on Zara website or on Ader Error website in 3D Virtual Lookbook of the AZ Collection, is released.

ADER Error signature aesthetic is not missed for the collaboration. We can admired the brand mean color blue and its oversized styles design. The collection presents the overall product categories from puffer, coats, shirts, denim, and suits.

Discover more about the collection at adererror.com. ‘AZ collection’ is only available at ZARA on/offline store in 10 regions worldwide, including South Korea, U.S. , France, Spain, Denmark ,China, Italy , Germany , Japan and The Netherlands.