Arab Fashion Week Edition: Aboud Jammal

Dubail

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November 9,2020

The Pret-A-couture by Aboud Jammal

Aboud Jammal is a Lebanese designer from Beirut, Lebanon. At an early age, his interest in Women’s fashion crew high over the years, and knew it would be more than just a temporary hobby.In 2012, Aboud Jammal enrolled at ESMOD International Fashion university where he had the opportunity to do an internship at Zuhair Murad. Eventually earning his BA in Fashion Design in 2015.

Upon graduation, Aboud was selected to participate in the Beirut young fashion designer competition where out of 25 other talents, Aboud earned the first place trophy.

In early 2016, at the “International fete de la mode a Tunis”, Aboud showcased his Fall/Winter collection as the only Lebanese designer.

In the same year, he also presented “the rise of venus SS17 pre-a-couture collection in Beirut fashion week. Aboud officially founded his Fashion House in 2016.

The House

Aboud Jammal Fashion House embraces time-honored couture techniques with a modern sensibility to create unique and feminine pieces for the contemporary woman. A combination of contrasting elements defines the prêt-a-couture (the modern couture) House Aboud Jammal Fashion House is a modern, sumptuous Brand.

The hallmark of Aboud Jammal’s atelier includes a creative approach to fabrics, cuts, color, and silhouette. Handcrafted finishing’s, techniques and intricate embroideries are used throughout the collections to create the timeless, Aboud Jammal masterpieces.

The atelier celebrates the essential relationship between thread and fabric that leads to creative expression in the art of fashion. The handmade embroidery is masterfully created with the most exquisite and avant-garde materials.

“Luminescent” SS21

Beirut-based design house Maison Aboud Jammal presented its Spring 2021 couture collection during Arab Fashion Week (AFW) this weekend. Titled “Luminescent,” the collection boasted an eye-catching lineup of draped evening dresses, ball gowns, and pleated jumpsuits with daring slits and cut-outs in a striking color palette of orange, raspberry, emerald, and cobalt. Sumptuous fabrics such as silk muslin, raffia, and dotted tulle are sure to impress the couturier’s loyal celebrity clientele.