Les Parapluies de CHOCHENG

Paris

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April 2, 2024

CHOCHENG is a womenswear designer label launched by designer Cho Cho

Cheng. Cheng studied fashion and costume design at the Parsons School of

Design and took an apprenticeship in Savile Row, London to master the craft

of traditional British tailoring. Cheng started presenting runway shows at New

York Fashion Week in 2017 and opened the CHOCHENG flagship store in 2019

at 781 Fifth Avenue, New York, making the brand the first Asian designer label

to launch on the prestigious thoroughfare.

CHOCHENG pays close attention to detail and uses only materials that are

100% natural and cruelty-free. All fabrics are sustainable and produced in

Europe. All garments are hand-sewn in London following traditional Savile

Row tailoring techniques, everything from the shoulder pads, embroidered

buttons, and inseam buttonholes to decorative petals are handmade from

natural materials. Knitwear and accessories are made in Italy and Spain.

CHOCHENG has become synonymous with 100% natural materials and a

whimsical interpretation of traditional tailoring. CHOCHENG caters to a

discerning clientele who appreciates comfort, craftsmanship, and

conservation of the environment.

Remaining true to its sustainability principles, CHOCHENG continues to

upcycle old fabric and samples from its existing stock.

This collection draws its inspiration from "Les Parapluies De Cherbourg," a

masterpiece by Jacques Demy and Michel Legrand, as well as the vibrant

French Yé-yé music scene.

When it comes to fabrics and materials, CHOCHENG seamlessly blends

upcycled vintage fabrics with pink Harris Tweed and silk charmeuse. These

are complemented by newly sourced vegan materials, including cotton

boucle, cotton velvet, cotton crepe, and Swarovski crystals.

The collection is a testament to the brand's meticulous craftsmanship,

featuring signature hand-sewn petals, braids, cords, box pleats, and

embroidered buttons. A captivating array of pink shades dominates the color

palette, evoking a romantic and retro ambiance. In terms of silhouettes,

anticipate soft, round cape silhouettes, mini-skirts, shorts, and kilts that

perfectly capture the essence of yé-yé.