Sep 24, 20202 min read

LOOM Weaving... a winter in knitwear

Updated: Dec 6, 2021

London

September 24,2020

Warmth, comfort, stylish and ethics is what we want for this winter but where to find it?

During the Fashion Scout Digital 2020 that took place this last Thursday in London, we have spotted the perfect brand that will align with our knitwear vision: LOOM Weaving.

Who Are They?

LOOM Weaving is an Armenian brand of knitwear clothes founded by designer Inga Manukyan. She graduated State Academy of Fine Arts of Armenia, Fashion and Textile Design Unit. During her studies she was inspired by the spiritual culture and uniqueness of Armenian carpet weaving with an idea to bring back that tradition into the fashion and to accumulate ethnic lines, handmade technics with modern trends by offering unique knitwear clothes. And only long after her sister encouraged her, and they decided to stimulate the production of modern knitwear garments in Armenia. In 2014 two sisters have established LOOM Weaving.

Manukyan has won the RA Prime Minister Award as “The Best Start-up Women Entrepreneur in 2016”

What is the brand vision?

LOOM Weaving was established with the aim to revive handmade national technics and build a new route for Armenian knitwear production to design, develop, weave and above all create.

She said: “Cultural drives give me meaning and purpose, while I harmonize it with my individuality”

High-performance, professionalism and transparency in the work done and delivered are the core values for LOOM Weaving. Team’s inspiration comes from the beauty and uniqueness of our country, which has a reach history and spiritual culture in weaving and knitting.

The company has a small handmade knitting room within production to train young generation and pass skills to them since most of professional handcraft women are eager to keep traditions and pass to new generation.

Each item is a unique handmade piece created by mixing Armenian handmade embroidery with modern style and as a result receiving cozy and cute, bold, and bright, ultra-fashionable and fabulous product.