Reimagine by PINKO X Patrick McDowell
Milan
December 8, 2020
The famous italian women's luxury clothing brand Pinko has unveiled it's latest collaboration entitled reimagine by Patrick McDowell.
Who Is Patrick McDowell?
PATRICK McDOWELL is a London based designer captivating the fashion industry. After studying at Central Saint Martin’s Patrick has gone on to reinvent the roll of a fashion designer as we know it today. Proving that it is not only a designer’s responsibility to create beautiful clothing but also redesign the systems they sit within. Hosting London Fashion Week’s first ever Swap Shop, collaborating with global brands to promote sustainability and creating collections completely digitally Patrick’s creativity knows no bounds.
McDowell works with a collection of brand partners annually, offering circular solutions that centre systemic change and education. Offering those brands and their teams the tools they need to create meaningful lasting change through ‘Reimagine’ collections that save and monetise dead stock fabrics and clothing.
Sustainability is at the core of Patrick’s practice, as he strives to reinvent luxury through a sustainable mindset. Crafted from reclaimed fabrics, and ethically produced materials from the likes of Burberry and Swarovski, his pieces are designed and made with a low carbon footprint in mind. He is a strong advocate for reducing fashion’s global impact through designing with moral practice.
Patrick’s style stems from his Liverpool roots and is bolstered by his attention to craft and modernity. He juxtaposes the hyper masculine with the glamour associated with his hometown and draws inspiration from his family history. Believing that telling your own personal story is the best way to create a sustainable, authentic Narrative.
Anna Wintour nominated Patrick for the Stella McCartney Today for Tomorrow Award in November 2019
Reimagine X Pinko
In November, PINKO will unveil its latest project, a collaboration with British designer and former Central Saint Martin’s student Patrick McDowell. With an emphasis on the durability of the garment. PINKO's creative director, Caterina Negra, has appointed Patrick, a designer renowned for her commitment to sustainable fashion, to work together on an upcycling collection. Working together, PINKO and Patrick are passionate about finding innovative ways to reduce the impact of the fashion industry and create a more sustainable approach to consumerism.
While exploring THE PINKO archives, Patrick carefully selected unsold pieces from previous collections that he then skillfully and creatively reinterpreted to give them a second life. It took between 6 and 12 hours to deconstruct and rebuild each garment, and about 1,000 metres of fabric were reused and saved. Using some of his own design and embellishment techniques, Patrick has given these garments a new life and design while remaining true to the nature and glamorous aesthetics of the PINKO brand. "I am very pleased that Pinko has taken this bold step in favour of a circular fashion industry. These measures are essential montrer que les marques peuvent non seulement réduire les stocks invendus, mais aussi aller plus loin en les "réimaginant" en de nouvelles collections passionnantes et pertinentes for their clients"-Patrick McDowell. The fashion capsule consists of styles in different product categories ranging from patchwork jeans to sequined blouses, blazers, jewelry-adorned capes and ornate coats. The capsule will also include handbags. The first collection from this collaboration will be available on PINKO.com from November, as well as in select PINKO and multi-brand stores.
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