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Writer's picturemeduseinternational

The Eye Of Damink

London

 

September 28,2020


Damink is an Armenian brand created in Armenia by Damian Hovhannisyan in 2017. With a passion and understanding in both photography and fashion, Damian combined his talents to create his brand. Damink brings moments captured by the camera into the physical world through the form of fashion pieces. Each Damink pieces is carefully and creatively thought out and executed as a modern and sophisticated “walking” piece of art.


Digital presentation


It is not just another photoshoot to introduce the collection that we have received, it was his point of view. Damian Hovhannisyan introduced us to his streetwear. While others proclaimed the end of the streetwear, Hovhannisyan contradict those thoughts by creating living pieces that reflects our society’s rebellion and the will to still have something vibrant in our wardrobe. The electric colors remind us the energy behind this hectic year of 2020.


Look at Damink SS21 collection



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