Z.G.EST: The Ethical Sophistication
London
September 26,2020
Sophistication : ” The quality of being complicated or made with great skill”.
The fall season is here, the quarantine and the holidays are behind us, it is time for something new, a new wardrobe. This autumn sophistication is the must have, but not any type of it: we want it to be simple but designed, sustainable but with a high quality so it could be everlasting.
Z.G.EST is everything said above: “Thoughtfully designed. Sustainably sourced. Ethically made”.
Mixing simplicity with sophistication Z.G.EST creates timeless and sustainable clothing for creative and bright women with free spirit and passion for life. They tell the story of elegance and show exceptionality by mixing, matching and layering shirts and dresses. In their ethical production process, the quality of stitching and the use of premium cotton fabrics are of prime importance. Z.G.EST thoughtfully designed modern wardrobe essentials include oversized and comfortable pieces that suit all body types and give the feeling of confidence both at work and beyond office hours.
The brand designs unique pieces to last for many years, using exclusively biodegradable and surplus stock fabrics to free our Planet from hazardous waste. While putting a high emphasis on design, they strongly commit to the ethical production process and development of craftsmanship in Armenia.
SS/21 collection
“PARALLEL REALITIES” is about contrast and similarities between the old and the new, the natural and the artificial, the light and the shadow. It emphasizes the thin line between the reality and the illusion, the femininity and the masculinity, the strength and the weakness.
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