Zalando: Small Step, Big Impact
Paris
October 27, 2020
Zalando is exclusively launching a more eco-responsible capsule collection, in collaboration with eight European designers. The Winter 2020 edition of the "Small steps" capsule collection. Big impact. By Zalando" helps consumers make more sustainable, but equally trendy, fashion decisions. Following the success of the first "Small steps" collection. Big impact. By Zalando" in January 2020, the concept now also extends to men's clothing. Behind the scenes of this new collection are eight European brands: Closed, Designers Remix, Henrik Vibskov, Holzweiler, House of Dagmar, Mother of Pearl, Mykke Hofmann, and Progetto Quid.
About Zalando
Zalando is the first European fashion and lifestyle platform. Founded in Berlin in 2008, Zalando offers a fashion experience from A to Z (clothing, footwear, accessories, and beauty) to more than 34 million active customers in 17 countries. Their wide range consists of leading international brands and national brands, making their platform the leading fashion destination for inspiration, innovation, and interaction. As a leading European fashion company, Zalando continues to develop digital solutions at every stage of the fashion journey, whether for customers, partners, or every player playing a key role in Zalando's history. Zalando’s new ambition is to become the fashion reference and a company focused on sustainable development with a positive net impact on the planet and the population. Zalando brought together some of the most creative and innovative minds in the fashion industry to create this 116-piece collection. Participating brands were chosen for their eco-responsible values. The rules to follow? Create a conscious collection with the same aesthetics and using materials from sustainable sources. "Small steps. Big impact. By Zalando" encourages discussion and encourages industry to work in a more eco-responsible way.
Small Step, Big Impact 2020
"Creators are becoming more and more sensitive to sustainable development issues. We live in a world where social and environmental awareness is growing. It is crucial that we offer these options to our customers without sacrificing style and quality," says Lena-Sophie Roeper, Director of Creators and Luxury Purchasing at Zalando. "Our goal is to encourage customers to shop more sustainably, and we are happy to do so with these brands through collaborations." This capsule collection echoes the message and ethics of Zalando's eco-responsible strategy,
do. MORE, launched in October last year. Zalando recognizes that the fashion industry contributes enormously to environmental problems and strives to be part of the solution. The company wants to leverage its reach, connections, and technology to influence positive change in the fashion industry. The "Small steps" collection. Big impact. By Zalando" is available since 25 October 2020 on Zalando’s website.
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